Keith Hernandez reveals the advantages of content marketing for your business. As advertising costs increase and businesses struggle to meet revenue forecasts and continually improve the bottom; there is a need to find new customers and outlets that drive more business. Content marketing may be the answer.
Content marketing is more than just a buzzword – it’s a tried-and-true marketing tactic that small businesses can use to reach customers in an authentic way, without having to spend big bucks. In fact, 80% of customers appreciate learning about a company or business through custom content (Demand Metric). Keith Hernandez from Buzzfeed, one of the leaders in the content marketing space, joined us to discuss how small businesses can create and use custom content effectively in their marketing.